Yıldız Entegre - Website Redesign Project

Yıldız Entegre is a sector leader that has built its identity on merging aesthetics with comfort while capturing the spirit of its era — a brand that demands a digital presence to match. In an industry where product experience drives purchase decisions, an outdated or static website fails to communicate the tactile quality and design intelligence behind the product line. Modern B2B and B2C web experiences are judged against the same benchmarks: Core Web Vitals performance, intuitive mobile navigation, and the ability to bring products to life before the customer ever visits a showroom. The challenge was to redesign a website that would honor the brand's elevated positioning while delivering a genuinely useful, fast, and immersive digital experience.

Kalm Works executed a comprehensive website redesign for Yıldız Entegre, built around three core pillars: modern responsive design, interactive product discovery, and strategic content presentation. We adopted a mobile-first architecture to ensure that the experience is seamless across all devices — from desktop workstations to smartphones — without compromising visual sophistication. To go beyond a standard product catalogue, we integrated two signature interactive features: a Drag-Select-Apply tool that lets users visualize products in context, and a Virtual Showroom that replicates the spatial experience of a physical space online. Content strategy was applied rigorously, ensuring that every product and service was presented with clarity, hierarchy, and persuasive intent.

The redesigned Yıldız Entegre website earned international recognition, receiving a Silver Award at the Horizon Interactive Awards in the B2B Corporate category and an Honorable Mention from Awwwards — two of the most respected benchmarks in web design excellence. Beyond the accolades, the site delivers a genuinely superior product discovery experience, reinforcing Yıldız Entegre's reputation as a design-forward leader in its sector and setting a new standard for corporate digital presence in the Turkish market.